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The company’s first և largest major mass market advertising campaign
Offered on major TV channels and consumer print publications
SAN CLEMENT, California, October 12, 2021 (GLOBE NEWSWIRE) -ReShape Lifesciences Inc. (NASDAQ: RSLS), chief physician in the field of weight loss and metabolic health solutions, has announced the launch of a multifunctional consumer advertising campaign that uses national television, print, social media, and public relations to launch their next-generation Lap-Band.®: Available plan with postpaid care, supported by switchingcare:However, their reimbursable virtual health coaching platform to raise consumer awareness and increase patient demand.
Studies show that more than 2.1 billion people, almost 30 percent of the world’s population, are overweight or obese, and by 2030, almost half of the world’s adult population will be overweight or obese.1:. In addition, the American Psychological Association recently announced the results of a survey conducted by The Harris Poll in February 2021, according to which the majority of adults (61%) reported unwanted weight changes since the onset of COVID-19, more than 2 to 5 (42%) saying that they gained more weight than they expected2:. Adults from this group report that they have gained an average of 29 pounds. ReShape Lifesciences has designed this national campaign to raise awareness of the Lap-Band brand ի case for people looking for a personalized և effective weight loss program that puts control in the patient’s hands without drastically changing their daily lifestyle.
To view the elements of a direct consumer marketing campaign, go to https://sincbox.gosimian.com/sp/a/FnTB0eGItGYPpjpw1b3VNQ/.
Approved by clinics around the world, the Lap-Band is the safest minimally invasive bariatric surgery approved by the FDA, covered by most insurance plans, and performed as an outpatient procedure on the market today. With more than two decades of data, the adjustable և reversible Lap-Band has shown lower complication և mortality rates compared to other weight loss surgical procedures.
“In trying to address this weight-gain health concern, to help more people achieve a better quality of life, we have invested significant time and resources in researching ongoing test marketing programs in relation to the historical impact of direct marketing on patients.” -Band patient demand. “Based on these criteria, we are confident that this large-scale targeted national ad will reap the unique benefits of Lap-Band by providing greater volume of procedures – relevant revenue,” commented Bart Band, CEO and CEO of ReShape Lifesciences.
National TV stations will appear on points such as HGTV, TLC, FOX, Bravo, etc., with print ads People Magazine, Good housekeeping, US Weekly:, TV guideև Other selected publications throughout the country. These systematic media outlets aim to reach out to people struggling to maintain a healthy weight, educate them about the benefits of the Lap-Band procedure և accessibility over other treatments. Another goal of the campaign is to help people understand that the Lap-Band offers unique benefits to a variety of patients, including low-BMI pregnant women.
“This is an exciting time for the company as we can take full advantage of the medical device հատուկ brand’s national advantages over any other weight loss program or bariatric surgery. “As we build this compelling, comprehensive, brand-responsive advertising campaign, it can also serve as a co-funding resource to promote Lap-Band, their advice and direct promotion practices,” said Diane Utsman-O’Neill. , Vice President of Consumer Marketing, ReShape Lifesciences.
REGULATION OF LIFE ABOUT
ReShape Lifesciences is America’s leading weight loss և metabolic healthcare company, offering an integrated portfolio of proven products և services that manage և treat obesity and metabolic disorders. The FDA-approved Lap-Band® program provides minimally invasive, long-term treatment for obesity as an alternative to more invasive surgical suturing procedures, such as gastric bypass or gastrectomy. The ReShape Vest ™ system is a minimally invasive, laparoscopically inserted medical device (outside the United States) wrapped around the stomach, mimicking the effect of reducing stomach volume during routine weight loss surgery. It helps in obesity արագ rapid weight loss in patients with morbid obesity without constantly changing the patient’s anatomy. to transformcare:Է is a virtual weight management program that helps change the lifestyle of all patients suffering from weight loss, led by medical professionals to help them maintain weight over time. The recently launched ReShape Marketplace is an online collection of quality health products designed for all consumers to help them achieve their health goals.
Announcement of a prospective safe harbor.
This press release may contain forward-looking statements under the 1995 Private Securities Reform Act. In a sense. “Can”, “can”, “intention”, “will”, “continue”, “future”, similar meaning օգտագործման other words for use of future dates. Subsequent announcements in this press release include statements of confidence in us that this large-scale targeted national ad will benefit from the unique benefits of Lap-Band by pushing for larger procedures և relevant revenue. These prospective statements are based on the current expectations of our management և include known և unknown risks ություններ uncertainties that may cause our actual results, performance or achievements to differ significantly from future results, performance or prospects. These risks and uncertainties are described in more detail in the documents submitted by the Company to the Securities and Exchange Commission, in particular the factors identified as “risk factors” in our Annual Report 1021, presented March 11, 2021. We provide this information on the date of this press release so that you will not be obliged to update any future announcements contained in this document for new information, future events or otherwise, except as required by law.
ReShape Lifesciences Investor Contact:
Chief Financial Officer
Contact with the investor.
Assistant to the Vice President
- McKinsey Global Institute, Overcoming obesity. Preliminary economic analysis. November 2014.
- American Psychological Association A year later. March 2021.