The company’s first և largest major mass market advertising campaign
Featured on major TV channels and consumer print publications
SAN CLEMENT, California, October 12, 2021 (GLOBE NEWSWIRE) -ReShape Lifesciences Inc. (NASDAQ: RSLS), chief physician for health-improving metabolism solutions, has announced a multi-platform consumer advertising campaign using national television, print, social media, and public relations to launch their next-generation Lap-Band program. With accessible care that will be supported by transformation care ™
Studies show that more than 2.1 billion people, almost 30% of the world’s population, are overweight or obese. According to forecasts, by 2030, almost half of the world’s adult population will be overweight or obese. A February 2021 survey by The Harris Poll found that the majority of adults (61%) reported unwanted weight changes since the onset of COVID-19, with more than 5 to 2 (42%) reporting They gained more weight than they did. 2. Adults in this group reported an average of 29 pounds. ReShape Lifesciences has designed this national campaign to raise awareness of the Lap-Band brand ի case for people looking for a personalized և effective weight loss program that puts control in the patient’s hands without drastically changing their daily lifestyle.
To view the elements of a direct consumer marketing campaign, go to https://sincbox.gosimian.com/sp/a/FnTB0eGItGYPpjpw1b3VNQ/.
Approved by clinics around the world, the Lap-Band is the safest minimally invasive bariatric surgery approved by the FDA, covered by most insurance plans, and performed as an outpatient procedure on the market today. With more than two decades of data, the adjustable և reversible Lap-Band has shown lower complication և mortality rates compared to other weight loss surgical procedures.
“In trying to address this weight-gain health concern, to help more people achieve a better quality of life, we have invested significant time and resources in researching ongoing test marketing programs in relation to the historical impact of direct marketing on patients.” -Band patient demand. Based on these criteria, we are confident that this large-scale targeted national advertising will reveal the unique benefits of Lap-Band, which will lead to a larger volume of procedures and corresponding revenue, ”commented Bart Band, CEO and CEO of ReShape Lifesciences.
National TV stations will appear on such points as HGTV, TLC, FOX, Bravo, etc. These systematic media outlets aim to reach out to people struggling to maintain a healthy weight, educate them about the benefits of the Lap-Band procedure և affordability over other treatments. Another goal of the campaign is to help people understand that the Lap-Band offers unique benefits to a variety of patients, including low-BMI pregnant women.
“This is an exciting time for the company as we can take full advantage of the brand-specific medical device, as opposed to any other weight loss program or bariatric surgery. “As we build this compelling, comprehensive, brand-responsive advertising campaign, it can also serve as a co-funding resource to promote Lap-Band, their advice and direct promotion practices,” said Diane Utsman-O’Neill. , Vice President of Consumer Marketing, ReShape Lifesciences.
REGULATION OF LIFE ABOUT
ReShape Lifesciences is America’s leading company in weight loss և metabolic health solutions, offering a complete portfolio of proven products և services that manage և treat obesity և metabolic diseases. The FDA-approved Lap-Band® program provides minimally invasive, long-term treatment for obesity as an alternative to more invasive surgical suturing procedures, such as gastric bypass or gastrectomy. The ReShape Vest ™ system is a minimally invasive, laparoscopically inserted medical device (outside the United States) wrapped around the stomach, mimicking the effect of reducing stomach volume during routine weight loss surgery. It helps to lose weight fast in patients with obesity without constantly changing the patient’s anatomy. reshapecare weight is a virtual weight management program that supports lifestyle changes in weight loss patients, led by medical professionals, to help them not lose weight over time. The recently launched ReShape Marketplace is an online collection of quality health products designed for all consumers to help them achieve their health goals.
Future port safe harbor.
This press release may contain promising announcements under the 1995 Private Securities Judicial Reform Act. In a sense. “May”, “may”, “intend”, “will”, “continue”, “future”, similar meaning օգտագործման use of future dates. Further insights into this press release include statements of confidence in us that this large-scale targeted national ad will benefit from the unique benefits of the Lap-Band by pushing for larger procedures and corresponding revenue streams. These prospective statements are based on our management’s current expectations և include known և unknown risks և uncertainties that may cause our actual results, performance or achievements to differ significantly from future results, performance or prospects. These risks and uncertainties are described in more detail in the Company ‘s documents submitted to the Securities and Exchange Commission, in particular the factors identified as “risk factors” in our Annual Report 1021 HJ, presented March 11, 2021. We provide this information on the date of this press release so that you will not be obliged to update any future announcements contained in this document for new information, future events or otherwise, except as required by law.
ReShape Lifesciences Investor Contact. Thomas Stankovich Chief Financial Officer 949-276-6042 ir@ReShapeLifesci.com
Contact with investors.
McKinsey Global Institute, Overcoming Obesity. Preliminary economic analysis. November 2014.
https://www.mckinsey.com/~/media/mckinsey/business%20functions/economic%20studies%20temp/our%20insights/how%20the%20world%20could%20better%20fight%20obesity/mgi— overcoming —obesity— complete – report.ashx:
American Psychological Association, a year later. Unhealthy weight gain, an increase in drinking reported by Americans to combat epidemic stress. March 2021.
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